Since the times when politicians depended exclusively on traditional means of communication to launch their messages, to influence the public opinion and to defend their leadership concepts have ended, the social media era allows them to directly speak with their voters. Nicco Mele, Head of the Shorenstein Center on Media Politics and Public Policy from the Harvard Kennedy School of Government, has discoursed about the impact of the digital revolution on the political campaigns and how it raises new challenges for democracy, in this FAES #Videoanalysis before the seminary organised by the Foundation and the US Embassy.
- The power dynamics, the communication environment and the incentives have changed for ever
- Politicians can now sidestep the party apparatus and other structures, directly reaching their public.
- A politician launches messages attractive to algorisms, which incentives the presence of politicians who move in a certain direction
- At the same time, the algorisms shape the message deciding to whom it is addressed and what content to prioritise for being more emotional and motivating.